Trademarks
Our company name and our brands are among our most valuable assets. They represent the quality, integrity and goodwill of NETGEAR products and services worldwide. As a result, it is very important to us that our name and brands be used properly by others.
Our company name and brands are some of our key trademarks. A list of our registered and unregistered trademarks is found below.
Please follow the guidelines whenever you make use of our company name or of any of our company’s brands or slogans. We gladly allow “fair use” of our company’s word marks as indicated in Section II below. For information on use of our company’s other trademarks, please see Sections II (B) and III (C) below.
I. Proper Trademark Use
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Always Properly Capitalize: Always properly capitalize all NETGEAR trademarks as shown on the NETGEAR Trademark List.
Correct: The NETGEAR® wireless router…
Incorrect: The netgear wireless router…
Incorrect: The NetGear wireless router…
Incorrect: The Netgear wireless router…
Correct: Everybody’s connecting. ®
Incorrect: Everybody’s Connecting ®
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Use ® or ™ As Appropriate: Here in the United States you should always use the ® symbol in connection with registered NETGEAR trademarks and the ™ symbol with non-registered marks with your first or most prominent use of the trademark. The attached list of NETGEAR trademarks explains which are registered and which are not.
Correct: The NETGEAR® desktop switch…
Correct: The ProSafe™ wireless access point…
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Trademark Attribution: In advertising or other marketing materials incorporating NETGEAR trademarks, and for all uses of NETGEAR trademarks outside the United States, you should acknowledge NETGEAR as the owner of the trademarks. The following language is appropriate: "[Insert marks used] are registered trademarks or trademarks of NETGEAR, Inc. in the United States and other countries."
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Never a Verb or a Noun: Trademarks function as adjectives, and should never be used as verbs or nouns.
Correct: The NETGEAR® wireless router transfers data…
Incorrect: You can effectively NETGEAR your data…
Incorrect: The company offers NETGEARs and computer hardware…
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Always an Adjective or Alone: Use NETGEAR trademarks either highlighted alone or in text as adjectives followed by a common word or words.
Correct: The NETGEAR® wall bridge connects…
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Never Plural: Do not use a trademark as a plural.
Correct: The NETGEAR® switch is compatible with…
Incorrect: NETGEARs are compatible with…
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Never a Possessive: Do not use a NETGEAR trademark in the possessive form.
Correct: The Smart Wizard™ software’s best feature is…
Incorrect: Smart Wizard’s best feature is…
Exception: This rule does not apply when using “NETGEAR” in order to refer to our company by name.
Example: NETGEAR’s products are the best in the industry…
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Never Alter the Trademark: NETGEAR trademarks must be used exactly as they appear on the attached list. Do not shorten, abbreviate, change the spelling or capitalization of, or create acronyms out of NETGEAR trademarks.
II. Fair Use
A. Proper Use
You may make fair use of NETGEAR’s word marks to make true factual statements about NETGEAR products and services. Permissible fair uses of NETGEAR trademarks include accurate statements such as:
- The Smart Wizard™ software enables users to install NETGEAR® hardware.
- The NETGEAR® ProSafe™ wireless router is compatible with...
- NETGEAR resellers and licensees may use NETGEAR trademarks as specified in their reseller or license agreement.
B. Improper Use
- Unless you have express written permission to do so, you should not use NETGEAR logos or stylizations of NETGEAR word marks because they are not necessary to make factual statements about our company and products.
- You may not use a NETGEAR trademark as part of your company name, trade name, product name or service name.
- You may not use a NETGEAR trademark in a disparaging manner.
- You may not use a NETGEAR trademark in a way to make the public think that your company is related to, or sponsored or endorsed by NETGEAR. This means reference to NETGEAR trademarks should not be the most prominent visual element in your marketing materials.
- You may not imitate NETGEAR’s logos, logotypes, trade dress, or other elements of NETGEAR product packaging and Web sites in any of your materials, including but not limited to advertising, product packaging, Web sites, and promotional materials.
- Requiring Express Written Permission
C. Requirering Express Written Permission
NETGEAR may from time to time offer written licenses in order to allow companies to promote their products or services and to feature NETGEAR trademarks. Unless NETGEAR grants you express written permission to do so, please keep in mind that you may not:
- Use NETGEAR logos or any stylization of NETGEAR word marks
- Use NETGEAR trademarks as meta tags for your Web page or as part of your Web address
- Copy the “look and feel” of NETGEAR’s Web pages, marketing materials, products or packaging
- Purchase your own online advertising “keyed” to consumer Web searches for NETGEAR trademarks
- Manufacture, sell or give away merchandise items bearing any NETGEAR trademarks absent a written agreement
If you have any questions about these guidelines, please contact trademarks@netgear.com.
NETGEAR Trademark List
The absence of a trademark, service mark or logo from this list does not constitute a waiver of NETGEAR’s trademark or other intellectual property rights concerning that trademark, service mark or logo. The list and designations are subject to change without notice. Please contact NETGEAR with any questions regarding proper classification of a particular Trademark.
NETGEAR ®
NETGEAR Logo ®
Everybody’s connecting. ®
FirstGear™
Gear Guy Logo™
ProSafe™
Smart Wizard™
RangeMax™
Third-Party Trademarks
In addition to the NETGEAR Trademarks, other brand and product names are or may be trademarks or registered trademarks of their respective holders. All rights with respect to those trademarks or registered trademarks are reserved by their respective holders.
Centrino, the Intel Centrino logo and the Intel Inside logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. For more details on Intel Centrino Technology, please visit: http://www.intel.com/products/mobiletechnology/
v.06.14.2005